Presenting the Power of Domain Names
Domain names are powerful, enabling technology – aiding billions of Internet users to find what they are looking for, transact, connect, and communicate daily. The utility, benefit, and innovation possible using domain names is virtually limitless.
Domain names are unique addresses on the Internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.
The Domain Name Association (the DNA) brings together the domain name industry to provide the expertise and content that businesses and marketers need. Whether you’re a marketer, domain expert, or just learning more about the industry, take a look at some of our featured resources below.
Hidden Advantages of a Relevant
Domain Name Extension
A study commissioned by the DNA on the impact of domain name choice on SEO
What is the Domain Name Association?
The Domain Name Association (The DNA) is a non-profit global business association established as an industry-led effort to:
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- Increase awareness of domain names and share the value they provide as a primary tool for users to navigate the Internet
- Foster a healthy domain environment, increase adoption of domain names and ensure they’re accepted across browsers, web forms, and other digital vehicles
- Provide access to expertise and resources, enabling domain name stakeholders, DNA members and partners organizations to collaborate and share knowledge to solve the crucial commercial issues facing the domain name industry.
The DNA is the first industry trade association to represent the interests of the entire domain name industry with regard to provisioning, expanded adoption and use of domain names. Domain names are unique addresses on the internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.
Stay Up To Date with The DNA
10 Ways to Use Domain Names to
Enhance Your Brand
Inventive ways to enhance your brand’s presence using domain names
DNA Blog and Member News
.CLUB Tier Premium Price Changes & Additions
Member
We’re very pleased to announce some price changes and additions to our Tier premium names available through the registrar channel, including the addition of many high-value names that have never been offered by registrars. We are adding a NEW tier with a suggested retail price of $19,000, containing approximately 117 names. These are names that […]
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Featured Attendee: Bob Mountain
Member
Fast Facts Location: Belmont Massachusetts Time spent in the domain industry: Almost 10 Years Favorite extension: Anything that sells at a premium Domain name you wish you owned: Mountain.com Currently reading: Huis Clos by Jean-Paul Sartre Q&A Describe your company. How long have you been there, and what led you to this career choice? Afternic.com […]
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Featured Attendee: Negar Hajikhani
Member
Fast Facts Title: Senior Sales and Brokerage Consultant Company: Sedo Location: Boston, MA Time spent in the domain industry: 10 years Favorite extension: .com Domain you wish you owned: Scan.com – But I am brokering it! Currently reading: Blinklist.com up and down Who would you call your mentor?: My mother. She taught me perseverance and […]
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.CLUB Price Clarification
Member
There have been a few posts regarding increases to the .CLUB wholesale pricing that we would like to clarify. First, as the Registry Operator, we only set the wholesale price for a domain registration/renewal. Our registrar and reseller partners are responsible for setting their desired margin and retail price, and, frankly, there is a wide […]
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How to Use RegistryOffice to Track and Manage Marketing Campaigns
Member
Running marketing campaigns with Registrars and Resellers is a vital part of growing a top-level domain (TLD). In order for a Registry to successfully manage the many campaigns relating to their TLD(s), information is key and RegistryOffice’s Campaign Reports removes the guesswork from evaluating how campaigns are really performing. RegistryOffice keeps and structures all data […]
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Happy Holidays and Thanks to YOU!
Member
As 2018 winds to a close, we want to take a moment to thank YOU! Everyone at .CLUB appreciates the support of our friends, family, business partners and everyone who has registered a .CLUB domain name. 2018 has been a great year of growth for us. We crossed the 1.5 million registration mark, we were […]
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Domain Name
Registrations at a Glance
A comprehensive look at the industry’s domain name registration growth
Healthy Domain Initiative
Healthy practice recommendations for domain registries and registrars
Domains In Use In The Wild
(source: InTheWild.Domains)
The Domain Name Association is a large and growing trade association that promotes growth and innovation, provides resourcing and networking opportunities, and communications for the great industry of Domain Names.
We are on a mission to elevate awareness of the benefits, value and innovation potential available through the crucial Internet technology of Domain Names, DNS and Top Level Domains.
