The Domain Name Association is a large and growing trade association that promotes growth and innovation, provides resourcing and networking opportunities, and communications for the great industry of Domain Names.
We are on a mission to elevate awareness of the benefits, value and innovation potential available through the crucial Internet technology of Domain Names, DNS and Top Level Domains.
Presenting the Power of Domain Names
Domain names are powerful, enabling technology – aiding billions of Internet users to find what they are looking for, transact, connect, and communicate daily. The utility, benefit, and innovation possible using domain names is virtually limitless.
Domain names are unique addresses on the Internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.
The Domain Name Association (the DNA) brings together the domain name industry to provide the expertise and content that businesses and marketers need. Whether you’re a marketer, domain expert, or just learning more about the industry, take a look at some of our featured resources below.
Hidden Advantages of a Relevant
Domain Name Extension
A study commissioned by the DNA on the impact of domain name choice on SEO
What is the Domain Name Association?
The Domain Name Association (The DNA) is a non-profit global business association established as an industry-led effort to:
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- Increase awareness of domain names and share the value they provide as a primary tool for users to navigate the Internet
- Foster a healthy domain environment, increase adoption of domain names and ensure they’re accepted across browsers, web forms, and other digital vehicles
- Provide access to expertise and resources, enabling domain name stakeholders, DNA members and partners organizations to collaborate and share knowledge to solve the crucial commercial issues facing the domain name industry.
The DNA is the first industry trade association to represent the interests of the entire domain name industry with regard to provisioning, expanded adoption and use of domain names. Domain names are unique addresses on the internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.
Stay Up To Date with The DNA
10 Ways to Use Domain Names to
Enhance Your Brand
Inventive ways to enhance your brand’s presence using domain names
DNA Blog and Member News
101domain Launches MMX & ICM Registry’s New AdultBlock Service to Block Registrations in .ADULT, .PORN, .SEX and .XXX
Vista, CA – August 19, 2019 – 101domain, the domain registrar known for carrying the largest selection of top-level domains in the industry, is expanding their brand protection offering with a new domain blocking service from MMX’s ICM Registry. AdultBlock and...
Bridging the Digital Language Divide: Is Your Email Ready for the Global Market?
Bridging the Digital Language Divide: Is Your Email Ready for the Global Market? Email connects the globe with a click. And it is critical for more than just sending messages; we use email addresses to log in to social networks, identify ourselves for government...
TheDNA: Connecting the Dots within the Industry of Domains
At the ICANN meeting in Kobe, Japan, The Domain Name Association held their popular member breakfast, where leaders in the industry give and receive updates on the current events and trends that are unfolding - joined by leaders from other associations and groups...
2018 SIDN Internet Trends Report Reveals New User Evolutions
Report Reveals Growth in e-Commerce, Smartphone use and Impact of Domain Name in Search Results Released at the end of November, 2018, this survey reveals a variety of trends, such as the weight that Internet users place upon the...
Recap: TheDNA and Leading Service Providers and Registrars on DomainConnect.org at ICANN 63
The Domain Name Association had an opportunity to highlight the Domain Connect Initiative at the recent Barcelona ICANN Meeting, partnering with WP-Engine, 1&1, Microsoft, Google, GoDaddy and other leading companies, highlighting DomainConnect and helping ICANN...
DNA Members mmx.co Opens London Stock Exchange to Mark Launch of .LUXE
Minds + Machines Group Limited (AIM: MMX), The top-level domain registry company was joined by commercial partners Alibaba Cloud and Ethereum to open trading on the London Stock Exchange in celebration of the official launch of .luxe. .luxe is the first top-level domain designed to resolve naming conventions both on the World Wide Web and the Ethereum blockchain. The Company also announces that it is now a member of London Stock Exchange’s Issuer Services Marketplace enabling the Company to generate deeper awareness amongst London Stock Exchange Group listed companies for .luxe and its wider portfolio of new domain name extensions.
Facebook versus Domain Names: Lessons from Cambridge Analytica
by Roland LaPlante, Senior Vice President and CMO, Afilias The current revelations about Cambridge Analytica’s use of Facebook data call to attention and illustrate an important drawback to using a Facebook account as your business’ online presence: Facebook knows and...
FREE! NEW! Industry Data Source Now Available
by Roland LaPlante, Senior Vice President and CMO, Afilias Many great data sources have been available to us over the years to help us understand what is going on with domains. But there is a wealth of data in this new one that is now available from ICANN via its ODI...
Two minutes with Chris Boggs of Web Traffic Advisors
On April 25th, the DNA publicly announced the results of a commissioned study titled “Hidden Advantages of a Relevant Domain Name” to understand the impact top-level domain name extensions (TLDs) may have on organic search engine results. Below is a Q&A with the...
Update on Healthy Domain Initiative Recommendations
On February 8, the DNA publicly announced the first output of its Healthy Domains Initiative: A set of 37 total “healthy practices” recommendations in four key areas: Online abuse (20 recommendations) “Rogue” pharma (4 recommendations) Abuse of child imagery (6...
Domain Name Association Outlines Healthy Practices as Part of Key Initiative
by Mason Cole Vice President, Donuts Inc. Chair of DNA Healthy Domains Initiative Committee The domain name system is in good health. But it’s about to get even better. In 2016, the DNA undertook an effort in 2016 it named the Healthy Domains Initiative (HDI). It’s...
Making New Internet Domains Work for Everyone
Guest Post by Universal Acceptance Steering Group Secretary General Don Hollander Since 2006 the Domain Name System (DNS) has expanded dramatically, not only fueling competition, choice and innovation, but truly enabling a multi-lingual Internet. There are now more...
By the Numbers at NamesCon: The DNA’s Domain Name Industry Growth Report
By Rich Merdinger, DNA Chair As we kick off NamesCon 2017, it's more important than ever to understand where and how the domain name industry has grown to what it is today. At The DNA, we keep tabs on data, charts, and research related to the domain name industry....
The Domain Name Association’s 2017 Predictions
From major brands to corner stores, businesses will continue to evolve their ‘dot-com’ strategy to include a new generation of non-traditional domain name extensions. In 2017, domain names will continue their exponential growth (over 27 million registrations since...
Q&A with the DNA’s Interim Chair Rich Merdinger
Rich Merdinger, a 20-year domain name veteran and GoDaddy’s Vice President of Domains, is looking ahead to 2017 as he accepts his new role as interim Chair for The Domain Name Association (“the DNA”). Here’s what he had to say about his new role and what the future...
Domain Name
Registrations at a Glance
A comprehensive look at the industry’s domain name registration growth
Healthy Domain Initiative
Healthy practice recommendations for domain registries and registrars
