The Domain Name Association is a large and growing trade association that promotes growth and innovation, provides resourcing and networking opportunities, and communications for the great industry of Domain Names.

We are on a mission to elevate awareness of the benefits, value and innovation potential available through the crucial Internet technology of Domain Names, DNS and Top Level Domains.

Presenting the Power of Domain Names

Domain names are powerful, enabling technology – aiding billions of Internet users to find what they are looking for, transact, connect, and communicate daily.  The utility, benefit, and innovation possible using domain names is virtually limitless.

Domain names are unique addresses on the Internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.

The Domain Name Association (the DNA) brings together the domain name industry to provide the expertise and content that businesses and marketers need. Whether you’re a marketer, domain expert, or just learning more about the industry, take a look at some of our featured resources below.

       Hidden Advantages of a Relevant

Domain Name Extension

A study commissioned by the DNA on the impact of domain name choice on SEO

What is the Domain Name Association?

The Domain Name Association (The DNA) is a non-profit global business association established as an industry-led effort to:

    • Increase awareness of domain names and share the value they provide as a primary tool for users to navigate the Internet
    • Foster a healthy domain environment, increase adoption of domain names and ensure they’re accepted across browsers, web forms, and other digital vehicles
    • Provide access to expertise and resources, enabling domain name stakeholders, DNA members and partners organizations to collaborate and share knowledge to solve the crucial commercial issues facing the domain name industry.

The DNA is the first industry trade association to represent the interests of the entire domain name industry with regard to provisioning, expanded adoption and use of domain names. Domain names are unique addresses on the internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.

Stay Up To Date with The DNA

 

10 Ways to Use Domain Names to

Enhance Your Brand

Inventive ways to enhance your brand’s presence using domain names

DNA Blog and Member News

Make the Most of NamesCon Europe 2019!

Member

GETTING TO NAMESCON EUROPE NamesCon Europe 2019 takes place at the PESTANA CIDADELA CASCAIS AND ARTS DISTRICT. The Pestana Cidadela is located right in the heart of Cascais. The full address is: Av. Dom Carlos I, 2750-310 Cascais, Portugal The nearest airport in Portugal is Lisbon (LIS). The fastest way to get from the airport […]

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Interview with the Leaders of NamesCon and Domaining Europe

Member

As NamesCon Europe 2019 approaches, Ron Jackson of Domain Name Journal chatted with NamesCon CEO Soeren von Varchmin and Head of NamesCon Helga Neumer about how the conference has been evolving and what attendees can expect once they arrive in Cascais, Portugal. Helga has never been one to complain about her workload, in fact the […]

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NamesCon Global 2020: Join Us for the Domain Economic Forum

Member

Get ready to experience the evolution of NamesCon Global our flagship event has grown to be the largest and most anticipated domain industry event of the year, and now we’re moving to Austin, Texas to establish the Domain Economic Forum. This coincides with the World Economic Forum, which serves as a model for the NamesCon […]

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What to Pack for NamesCon Europe 2019

Member

NamesCon Europe 2019 is nearly here—are you ready? Mentally, of course you’re ready to hit the Portuguese seaside, but that’s not what we mean: have you packed the right stuff? Here’s what you’ll need to bring… Get ready to hit the ground running in beautiful Cascais. No tie required. Business cards. Pack a few more […]

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NamesCon Europe 2019 Live Domain Auction

Member

For the first time NamesCon Europe will feature a live domain auction at this year’s event in Cascais, brought to us by RightOfTheDot and NameJet. Hundreds of super-premium names will be up for grabs in both the live and extended auctions. Read on to find out how to get involved: your portfolio will thank you […]

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Useful Portuguese Words and Phrases for an Awesome Trip

Member

Portuguese shares a few words with Spanish, but this beautiful language is actually quite different! Besides being the official tongue of Portugal and Brazil, it’s also spoken from Cape Verde and Mozambique to Macau and Equatorial Guinea. In fact, there are over 250 million Portuguese speakers worldwide! In case you’re not one of them, here […]

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NamesCon Europe Beach Party: Domainers Surf with domainers.surf

Member

Nobody says “surfing the web” anymore, because it’s not 1997. Instead, we ride actual waves. One last day of NamesCon Europe 2019, we’re throwing a beach party at Praia do Guincho, a famous surfing destination. There, attendees will be able to grab a wetsuit and take a surf lesson if they want. We don’t want […]

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Things to See and Do in Cascais and Lisbon

Member

You’ve come to Cascais, Portugal for NamesCon Europe, but there are many reasons to extend your stay. You won’t be alone: Portugal welcomed nearly 13 million tourists in 2018, and tourism injected an estimated €35.2 billion into the country’s economy. (On a related note, the vowel sound “oão” is pronounced like “wow”.) All these visitors […]

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Need a Place to Stay in Cascais?

Member

NamesCon Europe is centered at the historic Pestana Cidadela Cascais, but that is by no means your only accommodation option once you hit the Portuguese seaside. There are many hotels ready and waiting for your visit as you arrive for NamesCon Europe 2019. Here is a selection of fine hotels we’ve found—and, yes, we checked: […]

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Five Reasons Why You Can’t Miss NamesCon Europe 2019

Member

NamesCon Europe 2019 kicks off on June 20, and if you’re even halfway-serious about the domaining industry, you’ll want to be there. Here’s why. 100% Domain Investor-Relevant Content  While it’s true that heavy hitters from the domain industry’s biggest companies will be there, NamesCon Europe is for the domain investors who bring such vibrant life […]

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Snapshots from Hosting Talk Global 2019, Turkey

Member We just got back from Hosting Talk Global in Turkey and it was a great experience being at the event for the 2nd year in a row! Spread over two days in Istanbul, the event had an excellent line up of 30 speakers. Those who attended the event as partici…

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Domain Name
Registrations at a Glance

A comprehensive look at the industry’s domain name registration growth

Healthy Domain Initiative 

Healthy practice recommendations for domain registries and registrars

Domains In Use In The Wild

(source: InTheWild.Domains)

Have a look at some interesting and creative websites submitted from around the Internet that showcase the innovation and creativity of individuals and organizations that leverage domain names in creative and powerful ways.