Presenting the Power of Domain Names
Domain names are powerful, enabling technology – aiding billions of Internet users to find what they are looking for, transact, connect, and communicate daily. The utility, benefit, and innovation possible using domain names is virtually limitless.
Domain names are unique addresses on the Internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.
The Domain Name Association (the DNA) brings together the domain name industry to provide the expertise and content that businesses and marketers need. Whether you’re a marketer, domain expert, or just learning more about the industry, take a look at some of our featured resources below.
Stay Up To Date with The DNA
DNA Blog and Member News
During Art Basel in June, a dealer said to me in private: “data is money.” In my numerous conversations with galleries, artists and curators during the world’s flagship art fair, I quickly realized this had been a commonplace thesis. Data, in this case, is a wide term: all types of it, including vídeo, sound and […]read more
Member There were a bunch of great premium names registered this month across our TLDs. Here are some of our top picks for the names registered in June: 1. www.offroad.store As the name suggests, The Offroad Store sells parts and accessories to help offroad e…read more
Bridging the Digital Language Divide: Is Your Email Ready for the Global Market? Email connects the globe with a click. And it is critical for more than just sending messages; we use email addresses to log in to social networks, identify ourselves for government...read more
At the ICANN meeting in Kobe, Japan, The Domain Name Association held their popular member breakfast, where leaders in the industry give and receive updates on the current events and trends that are unfolding - joined by leaders from other associations and groups...read more
Report Reveals Growth in e-Commerce, Smartphone use and Impact of Domain Name in Search Results Released at the end of November, 2018, this survey reveals a variety of trends, such as the weight that Internet users place upon the...read more
The Domain Name Association had an opportunity to highlight the Domain Connect Initiative at the recent Barcelona ICANN Meeting, partnering with WP-Engine, 1&1, Microsoft, Google, GoDaddy and other leading companies, highlighting DomainConnect and helping ICANN...read more
Minds + Machines Group Limited (AIM: MMX), The top-level domain registry company was joined by commercial partners Alibaba Cloud and Ethereum to open trading on the London Stock Exchange in celebration of the official launch of .luxe. .luxe is the first top-level domain designed to resolve naming conventions both on the World Wide Web and the Ethereum blockchain. The Company also announces that it is now a member of London Stock Exchange’s Issuer Services Marketplace enabling the Company to generate deeper awareness amongst London Stock Exchange Group listed companies for .luxe and its wider portfolio of new domain name extensions.read more
by Roland LaPlante, Senior Vice President and CMO, Afilias The current revelations about Cambridge Analytica’s use of Facebook data call to attention and illustrate an important drawback to using a Facebook account as your business’ online presence: Facebook knows and...read more
by Roland LaPlante, Senior Vice President and CMO, Afilias Many great data sources have been available to us over the years to help us understand what is going on with domains. But there is a wealth of data in this new one that is now available from ICANN via its ODI...read more
On April 25th, the DNA publicly announced the results of a commissioned study titled “Hidden Advantages of a Relevant Domain Name” to understand the impact top-level domain name extensions (TLDs) may have on organic search engine results. Below is a Q&A with the...read more
On February 8, the DNA publicly announced the first output of its Healthy Domains Initiative: A set of 37 total “healthy practices” recommendations in four key areas: Online abuse (20 recommendations) “Rogue” pharma (4 recommendations) Abuse of child imagery (6...read more
by Mason Cole Vice President, Donuts Inc. Chair of DNA Healthy Domains Initiative Committee The domain name system is in good health. But it’s about to get even better. In 2016, the DNA undertook an effort in 2016 it named the Healthy Domains Initiative (HDI). It’s...read more
Guest Post by Universal Acceptance Steering Group Secretary General Don Hollander Since 2006 the Domain Name System (DNS) has expanded dramatically, not only fueling competition, choice and innovation, but truly enabling a multi-lingual Internet. There are now more...read more
By Rich Merdinger, DNA Chair As we kick off NamesCon 2017, it's more important than ever to understand where and how the domain name industry has grown to what it is today. At The DNA, we keep tabs on data, charts, and research related to the domain name industry....read more
From major brands to corner stores, businesses will continue to evolve their ‘dot-com’ strategy to include a new generation of non-traditional domain name extensions. In 2017, domain names will continue their exponential growth (over 27 million registrations since...read more