The Domain Name Association is a large and growing trade association that promotes growth and innovation, provides resourcing and networking opportunities, and communications for the great industry of Domain Names.
We are on a mission to elevate awareness of the benefits, value and innovation potential available through the crucial Internet technology of Domain Names, DNS and Top Level Domains.
Presenting the Power of Domain Names
Domain names are powerful, enabling technology – aiding billions of Internet users to find what they are looking for, transact, connect, and communicate daily. The utility, benefit, and innovation possible using domain names is virtually limitless.
Domain names are unique addresses on the Internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.
The Domain Name Association (the DNA) brings together the domain name industry to provide the expertise and content that businesses and marketers need. Whether you’re a marketer, domain expert, or just learning more about the industry, take a look at some of our featured resources below.
Hidden Advantages of a Relevant
Domain Name Extension
A study commissioned by the DNA on the impact of domain name choice on SEO
What is the Domain Name Association?
The Domain Name Association (The DNA) is a non-profit global business association established as an industry-led effort to:
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- Increase awareness of domain names and share the value they provide as a primary tool for users to navigate the Internet
- Foster a healthy domain environment, increase adoption of domain names and ensure they’re accepted across browsers, web forms, and other digital vehicles
- Provide access to expertise and resources, enabling domain name stakeholders, DNA members and partners organizations to collaborate and share knowledge to solve the crucial commercial issues facing the domain name industry.
The DNA is the first industry trade association to represent the interests of the entire domain name industry with regard to provisioning, expanded adoption and use of domain names. Domain names are unique addresses on the internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.
Stay Up To Date with The DNA
10 Ways to Use Domain Names to
Enhance Your Brand
Inventive ways to enhance your brand’s presence using domain names
DNA Blog and Member News
We Tested the Beach: It Works Great
Member
NamesCon Europe 2019 is nearly upon us, and there’s a lot of last-minute work for the NamesCon team to take care of. Perhaps the most important is the site inspection, in which we make sure that the hotel and event venues will be fit for purpose as you, our valued attendees flock to Cascais from […]
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read moreRide the Wave with a Pro Surfer at NamesCon Europe 2019!
Member
We’re thrilled to announce our first keynote speaker for NamesCon Europe 2019: professional big wave surfer Andrew Cotton! Andrew has built a life and career out of embracing the awesome power of the ocean. As one of the world’s most respected pro surfers, he travels the globe hunting some of the biggest and heaviest waves […]
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read moreNamesCon Europe Expert Panels Revealed!
Member
NamesCon Europe 2019 is bringing you beyond the dot! Conversations will blend into sessions and panels, which will then become new conversations, you’ll be setting yourself up for greater success, wherever you are in your investment journey. You and your peers will be riding the wave together as the event unfolds, with great conversations inspired […]
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read moreSnapshots from Hosting Talk Global 2019, Turkey
Member We just got back from Hosting Talk Global in Turkey and it was a great experience being at the event for the 2nd year in a row! Spread over two days in Istanbul, the event had an excellent line up of 30 speakers. Those who attended the event as partici…
read moreBridging the Digital Language Divide: Is Your Email Ready for the Global Market?
Bridging the Digital Language Divide: Is Your Email Ready for the Global Market? Email connects the globe with a click. And it is critical for more than just sending messages; we use email addresses to log in to social networks, identify ourselves for government...
read moreStandard Price Change Announcement, Takes Effect on October 1, 2019
Member On April 1, 2019 Donuts announced that it will be changing standard prices for the majority of its TLDs. The changes will go into effect October 1, 2019. Until that time all registered domains may be…
read moreTheDNA: Connecting the Dots within the Industry of Domains
At the ICANN meeting in Kobe, Japan, The Domain Name Association held their popular member breakfast, where leaders in the industry give and receive updates on the current events and trends that are unfolding - joined by leaders from other associations and groups...
read moreRadix reports over 45% growth in profitability for 2018
Member Earlier this week, Radix announced that it grossed $16.95M in total revenue in 2018, a 30% rise over its revenue in 2017. Radix’s net profit also grew by 45.6% in comparison to last year. Overall, Q4 2018 was its strongest quarter. In the total a…
read moreRadix’s .SITE hits 1M milestone
Member Last week, .SITE surpassed 1 million domains under management. This makes Radix the first nTLD portfolio registry to have two of its TLDs, .ONLINE and .SITE, in the coveted “1 million club”. .SITE has been among the top three fastest-growing nTLDs glob…
read moreFireside Chat with Bhavin Turakhia at NamesCon 2019
Member At NamesCon 2019, Bhavin Turakhia, the founder of Radix, Flock, and Zeta, gave a phenomenal keynote speech which was followed by an interesting fireside chat between Bhavin Turakhia and Soeren von Varchmin, President, Cloudfest/NamesCon.
read moreRadix’s Journey So Far: Notes from Bhavin Turakhia’s Keynote at NamesCon 2019
Member On Day 2 of Namescon 2019, Bhavin Turakhia, the founder of Radix, Flock, and Zeta, took the stage to give a phenomenal keynote speech about his journey from a founder to a billionaire and his experience in the domains industry. The two-part presentatio…
read moreWords From a Lexicographer: Erin McKean on the More Language Changes
Member
Erin McKean thinks she might be a ultracrepidarian as she closed out the .GLOBAL Keynote Hall on Tuesday afternoon; that’s someone who’s presumptuous and offers advice or opinions beyond one’s sphere of knowledge. That’s because she’s a lexicographer, and not a domainer. But as a lexicographer, she had far more knowledge to offer the NamesCon […]
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read moreData Rules! A Panel on Why Data Matters
Member
Data shouldn’t be just collected for the sake of collecting it. When used properly (and collected efficiently), you can actually protect, run, and grow your business. This is what Wednesday’s morning panel at NamesCon Global 2019 was all about. Moderated by Pinky Brand, Bhavin Turakhia (Radix, Flock), Akram Atallah (Donuts, Inc.), Rolf Larsen (.GLOBAL), and […]
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read moreTo TLD or To gTLD: Rolf Larsen on Proven gTLD Strategies for Global Reach
Member
There is still some debate over new TLDs and what they mean for the domain industry. We covered this in one of our Domaining for Beginners…. When you understand how to brand and maintain a TLD and how customers generally respond of them, that’s when you will be able to take advantage of the potential […]
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read moreTrendline on the Global Importance of DNS and Domains
Member
With the ever-changing world of technology and an increased popularity of AI, IoT, and fintech, it is fair to wonder whether or not this equals to a downward trend for the importance of domain names and DNS. On Monday afternoon, the NamesCon Global audience was treated to a panel moderated by the inventor of DNS […]
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read moreDomain Name
Registrations at a Glance
A comprehensive look at the industry’s domain name registration growth
Healthy Domain Initiative
Healthy practice recommendations for domain registries and registrars
