What we have to offer

By exercising effective leadership, the Domain Name Association will advocate for and represent the interests of the industry before policymakers and the public, and will inform groups, individuals, and the public at large on key issues affecting its members.

Our first action to promote education and awareness was the launch of whatdomain.org – a website that educates Internet users about domain names and the changes occuring as part of the new gTLD program, as well as the benefits of Universal Acceptance and the ability for domains to reach those with languages served by a variety of alphabets.


Networking Events and Activities

The Domain Name Association holds special meetings and sessions at industry events and conferences where our members are gathered, where we discuss current events and trends, and these are attended by key and influential members of the global naming community.

TheDNA members and staff are constantly working to evangelize, educate, and engage with the crowds at a variety of Conferences, Meetups, and Events.  These are often not just events within the domain name, hosting, or infrastructure space, but often at CEO summits, technology and marketing events, developer groups, and even within specialized vertical industry events where there are members’ who serve those fields.


ICANN meetings are free, but major commercial events like MERGE, Cloudfest, Name Summit or NamesCon have admission fees to attend.  Our members receive special pricing and rates on events where we as an association negotiate special rates and discounts – not just for admission, but often for sponsorship and other benefits as well.

DNA Committee Participation

TheDNA has a variety of committees, focused on different areas within the domain name industry and those industries that domain names reach into.  One of our larger groups, the Marketing Committee is the longest running of our groups, which flows event participation, PR campaigns, Blog and Podcast hosting, Social Media amplification and more.

Other DNA Committees and initiatives have been the catalyst for ICANN or other industry working groups and have merged into them after spawning the group committees around important topics and themes, such as inter-operational dialog on technical matters between Registries and Registrars, or Healthy Domain Name Initiatives.

Committee participation accumulates key personnel and thought leaders in dialog and discussions, and action in a variety of manners or areas in our evolving industry.  This is a great way to bring your key personnel into the heart of discussions around topics that impact your business.

Participation and contribution in service to these committees holds great benefit, and we encourage robust participation from our membership in these groups.


TheDNA Document Library and Materials

DNA Members receive access to thedna.community website and the expanded member library of infographics, case studies, and documents there.

The following are a small sample of some of our case library and materials over the past 5 years, which includes some of the following:

Internet Governance 101

Historically, many involved in the technical functions of the Internet—including names, numbers, the DNS root servers, and technical standards development—viewed their activities as purely technical “administration” or “management” functions.

Internet Governance 101 (Download PDF)

ICANN Expert Working Group Recommendations on Whois

The purpose of this paper is to provide an overview of issues raised by the DNS community during the WHOIS and Expert Working Group (EWG) discussions and webinars held during the past many months leading up to EWG releasing their final paper to the ICANN Board.

ICANN Expert Working Group Recommendations on Whois (Download PDF)

Global Domain Name Preferences Survey

In February 2015, the DNA announced the results of a recent global survey to ascertain Internet users’ attitudes toward new Internet domain-name extensions, such as “.club” and “.global,” that are being released through ICANN’s “New gTLD Program. This Domain Name Preference study was conducted in 10 countries and obtained over 5,000 completed responses.

The survey was designed to measure global attitudes about awareness, acceptance, preference and knowledge related to domain names. Established top-level generic names and country-code names (gTLD and ccTLD) were tested along with new generic top-level names.

Global Domain Name Preferences Survey Report (Download PDF)

DNA Members have access to an array of Survey data and analysis, contact us for more information

SEO and Domain Name Best Practices

This 18-page guide will demonstrate how to evaluate and strategically select and position your domain name for search engine optimization following best practices. “SEO and Domain Name Best Practices” has been authored by SEO expert Bill Hartzer of Globe Runner in collaboration with the Domain Name Association.

Learn how to best to leverage domain name selection and content in order to achieve your organization’s SEO goals. This white paper provides a comprehensive outline for maximizing the value of a domain name as it relates to search engine responses.

Key takeaways from this white paper include:

  • Essential best practices for SEO and search engine marketing
  • Performing due diligence to avoid domain name devaluation
  • A multi-tiered approach to selecting a domain name (and avoiding the “wrong one”)
  • Evaluating, implementing and optimizing a new domain name

Download your copy today and become a part of the conversation on how to successfully leverage domain names to enhance your SEO and overall marketing strategy.

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