Join us in highlighting the use and benefits of domain names, DNS and TLDs, and supporting the growth and development of a healthy, vibrant and stable Internet domain industry.

Presenting the Power of Domain Names

Domain names are powerful, enabling technology – aiding billions of Internet users to find what they are looking for, transact, connect, and communicate daily.  The utility, benefit, and innovation possible using domain names is virtually limitless.

Domain names are unique addresses on the Internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.

The Domain Name Association (the DNA) brings together the domain name industry to provide the expertise and content that businesses and marketers need. Whether you’re a marketer, domain expert, or just learning more about the industry, take a look at some of our featured resources below.

       Hidden Advantages of a Relevant

Domain Name Extension

A study commissioned by the DNA on the impact of domain name choice on SEO

What is the Domain Name Association?

The Domain Name Association (The DNA) is a non-profit global business association established as an industry-led effort to:

    • Increase awareness of domain names and share the value they provide as a primary tool for users to navigate the Internet
    • Foster a healthy domain environment, increase adoption of domain names and ensure they’re accepted across browsers, web forms, and other digital vehicles
    • Provide access to expertise and resources, enabling domain name stakeholders, DNA members and partners organizations to collaborate and share knowledge to solve the crucial commercial issues facing the domain name industry.

The DNA is the first industry trade association to represent the interests of the entire domain name industry with regard to provisioning, expanded adoption and use of domain names. Domain names are unique addresses on the internet used to identify websites. With the introduction of non-traditional domain name extensions, businesses and marketers now have more options than ever to incorporate domain names in their branding strategies.

Stay Up To Date with The DNA

 

10 Ways to Use Domain Names to

Enhance Your Brand

Inventive ways to enhance your brand’s presence using domain names

DNA Blog and Member News

Recap: TheDNA and Leading Service Providers and Registrars on DomainConnect.org at ICANN 63

The Domain Name Association had an opportunity to highlight the Domain Connect Initiative at the recent Barcelona ICANN Meeting, partnering with WP-Engine, 1&1, Microsoft, Google, GoDaddy and other leading companies, highlighting DomainConnect and helping ICANN...

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.luxe: Ethereum-Adressen gibt es jetzt unkompliziert

Member

Die London Stock Exchange Group gibt mit .luxe Top-Level-Domains heraus, die man sowohl für Adressen im World Wide Web als auch für Ethereum-Transaktionen nutzen kann. Dafür schloss sie sich mit Industriegrößen wie Minds + Machines Group Limited (MMX), Alibaba Cloud und einem Teil des Ethereum-Teams zusammen..

 

Published on BTC-ECHO

The post .luxe: Ethereum-Adressen gibt es jetzt unkompliziert appeared first on mmx.co.

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Easy Payments & Registrar Channel Lead Solid 6-month 2018  .CLUB Premium Sales of $500,000

Member

As we roll in toward the end of 2018, we took a look at our premium name sales for the first half of the year and the historical impact of our Names.club “Easy Payments” financing platform. Q1 & Q2 2018 The registrar channel and our Tiered Premium program continue to thrive with 2,072 premium names […]

The post Easy Payments & Registrar Channel Lead Solid 6-month 2018  .CLUB Premium Sales of $500,000 appeared first on .Club Blog.

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Domain Name
Registrations at a Glance

A comprehensive look at the industry’s domain name registration growth

Healthy Domain Initiative 

Healthy practice recommendations for domain registries and registrars

Domains In Use In The Wild

(source: InTheWild.Domains)

Have a look at some interesting and creative websites submitted from around the Internet that showcase the innovation and creativity of individuals and organizations that leverage domain names in creative and powerful ways.