Innovation in Domains

TheDNA, as part of its important mission to highlight and example the benefits, fundamental utility, and innovation possible with Domain Names, would like to call your attention to a number of initiatives that our members are part of.

These initiatives are just some of those which are highlighted of our efforts.  Others include initiatives that support industry self-regulation, or the Registry/Registrar Tech-Ops groups which now operate jointly through the Registry and Registrar stakeholder groups at ICANN (RySG and RrSG, respectively).

We have a number of mailing lists, committees, resources and channels where members can communicate and coordinate their initiatives with stakeholders, participants, patrons and others who help contribute their time and resources in constructive ways on projects.

If you have a project, or see a project you would like to contribute on, or are a member of TheDNA (or a potential member) and seek to elevate awareness of your efforts or seek to add your initiatives here in our directory, please email us at to engage.

[No solicitations, please]

Domain Connect

This initiative, started by GoDaddy, and then released into the general industry, is a fantastic template system for configuring DNS and partnered technologies.  By using an agreed set of templates, providers of DNS and services like Web Hosting, Email, Business Suite, Calendaring, SSL Certificates, and more are able to have an expedited, simplified, hassle-free experience available to domain registrants and administrators.

View Open Repository on GitHub, or visit the Domain Connect website for more information.

Universal Acceptance and UASG

TheDNA and their members support and fortify the efforts of Universal Acceptance of all domain names.

The Universal Acceptance Steering Group is a community-based team working to share this vision for the Internet of the future with those who construct this space: coders. The group’s primary objective is to help software developers and website owners understand how to update their systems to keep pace with an evolving domain name system (DNS).


ID4me is a public, open, global and federated digital identity service that aims to provide two main functions:

  • Authorization of a user for access to any third party accepting ID4me identifiers (“single sign-on” on an Internet scale);
  • Controlled communication of the user’s personal information to the third parties accessed by the user.

No password recycling, no websites leaking accounts: with ID4me, you only log in once at the provider of your choice, and you only have one account and one password to secure.

Startup League

The Startup League is a unique startup support initiative which was launched by Radix in 2016. It offers a range of marketing benefits and PR support to its startup members, including sponsorship to exhibit at tech events such as CES, SXSW, Web Summit, The Next Web, etc. The program has been designed for early-stage startups that are either already using or are looking to use one of Radix’s 10 domain extensions that include .TECH, .STORE, .SPACE, .ONLINE, .FUN, .SITE, .WEBSITE, .PRESS, .HOST, .UNO and .PW. The Startup League currently comprises of 200+ startups from 30+ countries and has sponsored 120+ startups to exhibit at 25+ events. The program is also supported by 100+ global startup communities like Founders Space, Founder Institute, 500 Startups etc.

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