Press Release

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Judith Vanderkay


October 16, 2014

Domain Name Association Launches an Operations Working Group to Streamline Delivery of Services to Internet Users

LOS ANGELES — Oct. 16, 2014 – The Domain Name Association (DNA) has announced the formation of an Operations Working Group that will bring together domain name industry experts to develop common practices in order to gain efficiencies and avoid duplication of efforts in the provision of domain name services.

DNA Committee logos registry“This Working Group will provide great benefit to industry members and Internet users as the industry faces the exponential growth of new domain name options,” said Kurt Pritz, Executive Director of the DNA. “By creating a collaborative space for the domain name industry to come together in an organized fashion, participants will find common viewpoints and improve the technical, business and policy environments for delivering services to Internet users.”

The effort will bring together domain name registrars or retailers (such as GoDaddy and with different domain name registry operators or wholesalers (such as Afilias and Google) to make it easier for Internet users to obtain domain names that match their needs. This effort dovetails with the introduction of new domain name choices, such as names ending with .nyc and .attorney. The involvement of the global industry participants will be crucial to the success of the Working Group. The Working Group will form quick-reacting, single-issue teams that will discuss current issues regarding the delivery of domain name services, with the aim of developing and understanding common practices.

“The formation of the Working Group under the DNA banner provides a unique opportunity for this multi-stakeholder effort to quickly and efficiently begin work, as the DNA has established administration and support systems in place to drive the global effort with all sectors of the industry,” said DNA Chairman Adrian Kinderis. “The DNA will facilitate a neutral environment with open participation and leadership opportunities.”

At the launch meeting held during the international meeting of the Internet Corporation for Assigned Names and Numbers (ICANN) in Los Angeles, the DNA encouraged broad participation within the industry. Interested parties may sign up to learn more about the Working Group at The next meeting will be held via conference call on November 5 at 20:00 UTC.


About the DNA

The Domain Name Association (the DNA) is a non-profit business association that represents the interests of the domain name industry. It is independent and global in scope, and its membership is open to organizations involved in the provision, support, and sale of domain names, such as domain name registries, registrars, resellers, and registry service providers.

Founding members include ARI Registry Services, Donuts, GoDaddy, Google, Rightside and What Box?

The DNA’s mission is to promote the best interests of the domain name industry by advocating the use, adoption, and expansion of domain names as the primary tool for users to navigate the Internet. More information is available at

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