It was an eventful and productive week for the DNA at ICANN 54 in Dublin, with a number of new DNA initiatives and ideas discussed around the future of the domain name industry, its current opportunities and challenges, as well as a great deal of new business and exchange.

DNA Members’ Breakfastdnalogodark

The DNA members’ breakfast was the first in this series of successful events, convened on the first morning of ICANN on October 20. Adrian Kinderis of Neustar, DNA Chair, gave the introduction discussing the independent future of the domain name industry.

“The tide is turning, we are poised and though we still have a lot of work to do” said Adrian, “I am confident that with the group and the membership base we have and are continuing to build, we will get there.”

Bill Hartzer of Globe Runner, a foremost expert on SEO and frequent contributor to State of the Domains, gave the keynote on the status of domain names in SEO, sharing key insights on the use and usage of new domain extensions and their relationships with search engines.

The meeting also discussed strategic and operational plans, membership updates and committee news, and concluded in a town-hall style Q&A session with DNA board members.

DNA Marketing CommitteeDNA Committee logos marketing

The DNA Marketing Committee also had a productive meeting convened on October 22 to discuss the direction of DNA marketing efforts and strategies in the coming months. Key subjects included the provision of new materials and ideas to provide value to members through marketing and communications initiatives, as well as how to target end-users and marketing professionals to understand domain name branding. Initiatives such as a new Membership Committee, the DNA University, IntheWild.Domains, WhatDomains.org, surveys, papers, guides, infographics and ads were discussed as channels for educational and marketing projects.

DNA University Seminar – Working with Registrars

Hosted by Tony Kirsch of Neustar, the DNA University seminar on “Working with Registrars” on October 22 discussed the present and future of registrar relations, particularly under new domain extensions and some of the challenges for registrars in working with registries. The panelists represented the perspectives of some of the largest registrars in the world as well as the views of corporations and Chinese registrars.Rectangular web DNA University logo

Drake Harvey, Web.com, VP Domains and Domain VAS
Tommy Ho, GoDaddy, Senior Partner Manager (ccTLDs)
Nic Steinbach, Name.com, Strategic Relationship Manager (new gTLDs)
Matt Serlin, MarkMonitor, VP Global Client Services and Operations
Simon Cousins, Allegravita, CEO

Stay tuned also for news about our new Membership Committee and “Healthy Domains” initiative!

Fully-edited videos of the Members’ Breakfast and the DNA University Seminar will be made available shortly.

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