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The DNA Community

The DNA Member Community is a member’s only place to connect, discover, share and be inspired. Our membership is full of active thought leaders and trailblazers who are part of the domain name industry, and work together every day toward success in awareness, acceptance and governance issues.

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Informative and insightful DNA member interviews from ICANN 54 Dublin are now available for viewing on our videos page!


The latest issue of the DNA’s flagship periodical, State of the Domains is now also in Chinese!DNA State of Domains Issue 4 Final for WEB CN 15-11-04 cover

Download the Chinese version here.

Download the original English version PDF here.

Rectangular web DNA University logo Read about DNA University


The Ten Commandments for promoting domain name awareness tencommandments-180px


Our latest showcase for great new domains seen in action: InTheWild.Domains domains-in-the-wild-browser


DNJournal writes about DomainsInTheWild: The DNA Promotes New gTLDs By Documenting Sightings at InTheWild.domains Website


DNA Global Domain Awareness Survey (Feb 2015) Read now! globaldomainpreferencessurveyfull1

Newest Articles

from our blog

Recent SEO Success with New Top-Level Domains

Today’s marketers need to pay close attention to search engine optimization (SEO) when selecting a domain name. A recent article from ChurchMag reveals another example of great SEO success achieved with a new domain extension. The American Bible Society launched its...

WorldHostingDays Acquires NamesCon

WorldHostingDays, based in Cologne, Germany, announced that it has acquired the NamesCon conference late last week. WorldHostingDays is the world’s largest series of hosting events for the cloud and hosting industry. They have acquired NamesCon – the largest...

DNA University Fireside Chat: Healthy Domains Initiative

Learn more about the Healthy Domain Initiative (HDI) through this edition of the DNA Fireside Chat. The HDI was founded to further the healthy development and evolution of the Domain Name Industry and the domain name technical space. Join DNA University Dean, Tony...

Welcome to our Newest DNA Member, Authentic Web

Here at the Domain Name Association, we are thrilled to announce our newest member, Authentic Web. Authentic Web is, “A SaaS platform designed for Brand Registry Innovation.” They are based in Toronto, Canada and function as an ICANN Accredited Domain Registrar...

10 Ways To Use Domain Names To Enhance Your Brand [Infographic]

What’s in a name? As a marketer you know that names are your opportunity to make a memorable first impression. Names are an integral part of your brand and are often the first point of contact for consumers. Domain Names are your first impression online. They can...

.INSURANCE and .BANK Tell Consumer Safety Story and Share Lessons Learned

By Craig Schwartz, Managing Director, fTLD Registry Services, LLC One year after fTLD Registry Services debuted our first financial Internet web extension, .BANK, we launched .INSURANCE – the place for members of the global insurance community to enhance and...

Insights

from our industry

WorldHostingDays Acquires NamesCon

WorldHostingDays, based in Cologne, Germany, announced that it has acquired the NamesCon conference late last week. WorldHostingDays is the world’s largest series of hosting events for the cloud and hosting industry. They have acquired NamesCon – the largest...

DNA University Fireside Chat: Healthy Domains Initiative

Learn more about the Healthy Domain Initiative (HDI) through this edition of the DNA Fireside Chat. The HDI was founded to further the healthy development and evolution of the Domain Name Industry and the domain name technical space. Join DNA University Dean, Tony...
Building an industry, one small victory at a time

Building an industry, one small victory at a time

By Taryn Naidu Rome wasn’t built in a day. I couldn’t tell you how many days, years, or likely decades Rome took to construct, but I can definitely state that it wasn’t in a day. I also can’t tell you how Rome was built, which would be embarrassing if I were a...

Member Spotlight

from DNA members

Welcome to our Newest DNA Member, Authentic Web

Welcome to our Newest DNA Member, Authentic Web

Here at the Domain Name Association, we are thrilled to announce our newest member, Authentic Web. Authentic Web is, “A SaaS platform designed for Brand Registry Innovation.” They are based in Toronto, Canada and function as an ICANN Accredited Domain Registrar...
Great DNA Member Representation at NamesCon 2016

Great DNA Member Representation at NamesCon 2016

The DNA is excited for next week’s NamesCon, where it will host a number of events for members and non-members alike. NamesCon, the biggest domain name industry conference held annually in Las Vegas (and a DNA member), is one of the most anticipated...
Domain Names Increasingly Becoming More Relevant, Not Less

Domain Names Increasingly Becoming More Relevant, Not Less

by Craig Schwartz, Managing Director, fTLD Registry Services When it comes to attracting new customers, your business’ website is the one-stop shop for introducing potential buyers to your mission, your products and your team. But with all the competing chatter about...
DNA at CoInvent Pulse in NYC

DNA at CoInvent Pulse in NYC

The DNA was well-represented at CoInvent Pulse NY on Monday, with booths for the DNA, Radix Registry, .CLUB, and .NYC all greeting guests from the tech and startup sectors of New York together drumming up interest in great domain names. Monte Cahn, CEO of...
InternetX Releases SRL Extension to Spanish and Italian Markets

InternetX Releases SRL Extension to Spanish and Italian Markets

The DNA is proud of its members, who are continually breaking down language barriers and expanding the Internet in rapid new directions. This comes as InternetX announced this week on October 26th its release of the new domain extension .SRL to Spanish and Italian...

What is the Domain Name Association?

The Domain Name Association is a new non-profit global business association that represents the interests of the domain name industry. Its members are groups, businesses, and individuals involved in the provision, support, and sale of domain names. This includes such organisations as domain name registries, registrars, resellers, and registry service providers. The Domain Name Association aims to play a key role in helping consumers, business, public-benefit organisations, and others understand the benefits and take advantage of the upcoming expansion of the Internet name space. It is the first-ever industry trade association to represent the interests of the domain name industry and will promote, advance, and support the common interests of the industry with regards to the provisioning, expanded adoption, and use of domain names. The intent of the Domain Name Association is to build trust, exchange ideas, educate, and raise awareness of domain related issues. We invite all stakeholders in the domain name industry to join the Domain Name Association to work together to support our shared objectives.

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